Web 2.0 with Chinese accent

Dec 08, 2008
jing it
Some of these days I had to enter one of Chinese web-sites, exclusively in a professional capacity. A cute icon met the eye. The animated character looked so alien at the unemotional manufacturer's website that I could not help clicking the link. It revealed dozens of hieroglyphs but this fact did not stop me and after a short investigation it turned out that:

1. The character has a name: Jingjing. Also he has a female clone Chacha no less cute than him. Both of them have their "personal sites".
2. The mission of the cuties is "to remind internet users that the Chinese police are watching people online no differently than offline". Actually, these cheerful cops can not only consult "the netizens" about the variety of cyber crimes. What is more important, the amiable toons are especially happy to receive the reports about such crimes from vigilant law-abiding users.
3. This info is a no-news at all. The system had been launched as early as in 2006 and had the considerable effect since then: "Up to now, Jingjing and Chacha have received an accumulated 100,000 clicks, provided more than 600 legal consultations and received more than 1,600 reports on online crimes, 235 of which have been proved effective".

Everybody heard about the horrors of Chinese Internet, but it's a surprise to learn they look so sweet and enthusiastic as Jingjing and Chacha. It should seem that the optimistic Chinese just have fun even in such a way. Besides, the service is quite in the manner of Web 2.0. See for yourself:

1.The resource represents a rich communication platform: "The sites feature a blog, a photo album, and instant messaging software for interactive communication."
2.Tiny icons of the cops placed at the bottom of the page strongly remind well-known social bookmaking services icons. All that remains is to supply them with "Jing it!" alts.
3.By filling the report form the netizens create qualitative and valuable user-generated content.
4.As the users are apparently motivated to share the links, it's easy to imagine they should gain the certain karma points. Depending on the type of participation, the types of rewards may be different. The most linked websites authors win a romantic meeting with offline JingJing and Chacha prototypes, while the most active voters can expect a Certificate of Merit from the Big Bro.

It's no surprise after all that both personal sites design is pure serenity. There is nothing to do for their webmasters but to additionally depict the jail for bad guys in the shape of a gingerbread house.


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